Using E-strategies for new Corporate Dynamics
Having a proper E-strategy, using web 2.0 networking tools such as Social Media or web 3.0 communication Virtual Reality for dynamic client interaction is essential if you want to connect to your clients in a way that adds Value to your business in the 21ste century. Nevertheless it all starts with a simple web 1.0 lesson: 'You need to Profile yourself properly in order to be 'found' by clients using search engines'. Also you need to know how to 'find' targeted clients niches and how to select them online as well. After that, you need to be able to search and interact with the right people online avoiding those that just cost you time and don't add any Value to your real life business goals..
My method integrates a step by step approach based upon my E-ROI Model©, using online media and networking tools to help your company to brand itself online to targeted audiences. Furthermore a new way of interacting with clients will be introduced that will only work if you are prepared to leave 20th century 'control' behind for 21ste century focus on 'Creativity'.
Having a proper E-strategy, using web 2.0 networking tools such as Social Media or web 3.0 communication Virtual Reality for dynamic client interaction is essential if you want to connect to your clients in a way that adds Value to your business in the 21ste century. Nevertheless it all starts with a simple web 1.0 lesson: 'You need to Profile yourself properly in order to be 'found' by clients using search engines'. Also you need to know how to 'find' targeted clients niches and how to select them online as well. After that, you need to be able to search and interact with the right people online avoiding those that just cost you time and don't add any Value to your real life business goals..
My method integrates a step by step approach based upon my E-ROI Model©, using online media and networking tools to help your company to brand itself online to targeted audiences. Furthermore a new way of interacting with clients will be introduced that will only work if you are prepared to leave 20th century 'control' behind for 21ste century focus on 'Creativity'.
ROI based Corporate Social Media Strategies
If you think that using a Social Media Strategy is just about having presences on LinkedIn, Facebook or Twitter, you will not succeed in getting any ROI out of these activities for your company. More than 93% of corporate social media strategies fail to deliver a return on investment so be sure that you are able to distinguish 'Value' from enthusiasm first in using new media.
Online business is as any other ROI oriented business, be as personal in your contact management as possible. You will only succeed to create Value online to real life business if you are able to match your own and your business target's networking style . Knowing that, you'll know how to influence your customers' behavior and to attract the best new employees e.g. as well.
In Holland I give seminars about adopting successful social networking strategies and applications. My system is known there as the 5 G's of Van den Bel. Sadly the 5 G's don't translate very well in English but nevertheless you can read all about ETOS (the translation) by clicking 'more information'.
If you think that using a Social Media Strategy is just about having presences on LinkedIn, Facebook or Twitter, you will not succeed in getting any ROI out of these activities for your company. More than 93% of corporate social media strategies fail to deliver a return on investment so be sure that you are able to distinguish 'Value' from enthusiasm first in using new media.
Online business is as any other ROI oriented business, be as personal in your contact management as possible. You will only succeed to create Value online to real life business if you are able to match your own and your business target's networking style . Knowing that, you'll know how to influence your customers' behavior and to attract the best new employees e.g. as well.
In Holland I give seminars about adopting successful social networking strategies and applications. My system is known there as the 5 G's of Van den Bel. Sadly the 5 G's don't translate very well in English but nevertheless you can read all about ETOS (the translation) by clicking 'more information'.