Personal & Corporate Branding Course, Webcare

In the new economy where individual skills, competences and networking styles are becoming more and more important, you will have to start thinking about your 'personal brand' online.

The internet is giving us every opportunity to brand ourselves or our companies using social networks, personal websites, blogs, tweets  etc.The general purpose of personal branding is that if a potential employer or business partner is seeking new expertise online, your 'brand' will show up on the first page of their Google or Social network search. Furthermore your online visitor needs to get the right 'impression' of your webpage of profile. He/she should feel compelled towards your Branding goal.

Simple SEO (search engine optimization) techniques that work to promote your personal Profile or Corporate identity are therefore important. But it is not only about visibility, you will also need to know what message or identity online is the most effective for specific client groups. Thus you will need to know what your own or corporate networking style is, in order to speak the right 'language' using the right 'tools' online. In other words you will need to know how to improve the effectiveness of your interactions online.

The course for individuals can be followed online and will take about 2 hrs depending on you specific needs.
Furthermore corporate customers can contact me in order to develop a tailor-made series of workshops to train your personnel. During these workshops:
- we analyze your corporate identity,
- translate that to your online expressions & interactions on websites and in social media,
- and build a program in which effective networking styles of personnel is used, creating a uniform
  corporate social media policy,    
- to targeted groups of customers using the ON networking model © above.

Webcare
With 'webcare' companies 'listen' online to what is being said about their brand or products on social media, blogs, forums or plain websites. They can use this information to improve:

• customer relationships
• targeted marketing towards specific groups relevant to their business
• create new business leads
  
• protect their brand

There are a number of products in the market, such as products from Radian6, Sysomos and Alterian. Choosing the right tool for your business is essential. It is your starting point to analyse information and add Value to your social CRM strategy.

Corporate Social Media Policy & preventing frolleaging
Another important aspect of this course is to translate your social media goals into a matching Social Media Policy for your employees. Recognizing Social Networks are here to stay it is wise to understand that you employees are very active there, using your companies name in their profiles and addressing customers and stockholders they previously had no access to.

Also there often is a mix-up between personal and corporate contacts and networks. It happens so often there even is a new word for it 'frolleageing'. A proper Social Media Policy brings clarity to those entangled goals.

Be informed that some social networks are notorious for creating conflicts between ex-employees and the companies where they worked for. It is not getting out in the open very much but there are a lot of court-cases going on conceirning ‘frolleaging’.

The problem can be described as follows: an employee mixes his / her personal network and contacts with the contacts he / she acquires during employment at company X. The reality is that employees change jobs / employers and continue using their social network (and thus also create marketing and other actions) towards their network. LinkedIn doesn’t give you a filtering option where you can select networking contacts acquired during a certain period, resulting in all sorts of legal conflicts. Simply put, it is in no-ones interest to talk about it, but the problem remains.

In legal terms, everything you do on social media (so also your personal account on social networks!) is owned by the company you work for, once you use it professionally during yor employment.

That is why I always advise to use / make a corporate profile instead of your personal profile on a social network in order to prevent frolleaging. Keep your personal network away from your company contacts at all time, so that you can transfer ownership of the network you build during employment to the next person.

Most people don’t understand this, since you are using a personal social network profile to do your actions. Some react by stating that this might be incorrect use of the network, but it is the only way to prevent it.

Therefor, a good social media policy should address the problem of frolleaging.


Every Social Media Policy is different, because every organization is. Therefor I can help you to discover what you would like to achieve with a Social Media Policy, how to implement it effectively.


 Contact me to make an appointment.