Personal & Corporate Branding Course, Webcare
In the new economy where individual skills, competences and networking styles are becoming more and more important, you will have to start thinking about your 'personal brand' online.
The internet is giving us every opportunity to brand ourselves or our companies using social networks, personal websites, blogs, tweets etc.The general purpose of personal branding is that if a potential employer or business partner is seeking new expertise online, your 'brand' will show up on the first page of their Google or Social network search. Furthermore your online visitor needs to get the right 'impression' of your webpage of profile. He/she should feel compelled towards your Branding goal.
The internet is giving us every opportunity to brand ourselves or our companies using social networks, personal websites, blogs, tweets etc.The general purpose of personal branding is that if a potential employer or business partner is seeking new expertise online, your 'brand' will show up on the first page of their Google or Social network search. Furthermore your online visitor needs to get the right 'impression' of your webpage of profile. He/she should feel compelled towards your Branding goal.
Simple SEO (search engine optimization) techniques that work to promote your personal Profile or Corporate identity are therefore important. But it is not only about visibility, you will also need to know what message or identity online is the most effective for specific client groups. Thus you will need to know what your own or corporate networking style is, in order to speak the right 'language' using the right 'tools' online. In other words you will need to know how to improve the effectiveness of your interactions online.
The course for individuals can be followed online and will take about 2 hrs depending on you specific needs.
Furthermore corporate customers can contact me in order to develop a tailor-made series of workshops to train your personnel. During these workshops:
- we analyze your corporate identity,
- translate that to your online expressions & interactions on websites and in social media,
- and build a program in which effective networking styles of personnel is used, creating a uniform
corporate social media policy,
- to targeted groups of customers using the ON networking model © above.
Webcare, making your Corporate Social Media Policy
Another important aspect of this course is to translate your social media goals into a matching Social Media Policy for your employees. Recognizing Social Networks are here to stay it is wise to understand that you employees are very active there, using your companies name in their profiles and addressing customers and stockholders they previously had no access to. Also there often is a mix-up between personal and corporate contacts and networks. It happens so often there even is a new word for it 'frolleageing'. A proper Social Media Policy brings clarity to those entangled goals.
Every Social Media Policy is different, because every organization is. Therefor I can help you to discover what you would like to achieve with a Social Media Policy, how to implement it effectively.
Contact me to make an appointment.
The course for individuals can be followed online and will take about 2 hrs depending on you specific needs.
Furthermore corporate customers can contact me in order to develop a tailor-made series of workshops to train your personnel. During these workshops:
- we analyze your corporate identity,
- translate that to your online expressions & interactions on websites and in social media,
- and build a program in which effective networking styles of personnel is used, creating a uniform
corporate social media policy,
- to targeted groups of customers using the ON networking model © above.
Webcare, making your Corporate Social Media Policy
Another important aspect of this course is to translate your social media goals into a matching Social Media Policy for your employees. Recognizing Social Networks are here to stay it is wise to understand that you employees are very active there, using your companies name in their profiles and addressing customers and stockholders they previously had no access to. Also there often is a mix-up between personal and corporate contacts and networks. It happens so often there even is a new word for it 'frolleageing'. A proper Social Media Policy brings clarity to those entangled goals.
Every Social Media Policy is different, because every organization is. Therefor I can help you to discover what you would like to achieve with a Social Media Policy, how to implement it effectively.
Contact me to make an appointment.