In general I try to analyze your ROI strategy using social media for these main goals:
- How can your company strengthen it's online Searcheability and Branding?
- How can we lower costs for your company by using web 2.0 tools?
- How can we make and use web 2.0 tools in order to
perform corporate actions more efficiently?
- Webcare: should there be a policy in place instructing your employees on how to
behave on Social Media?
- Can we use web 2.0 tools in order to service your clients better?